Access and infrastructure for health and caregiving.
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Early-stage venture capital · Birmingham, Alabama
Measured Capital is an early-stage venture fund investing from pre-seed through Series A across three pillars: Care, Workforce Resilience, and Financial Access.
Our perspective
The firm backs capital-efficient companies serving everyday people, with a focus on founders and communities that venture capital has historically overlooked.
How we invest
Three pillars. One durable thesis.
Tools that help Americans work, earn, and build — from SMBs to scientists to the new-earner economy.
02Workforce
Workforce
Resilience
Credit, lending, and wealth-building for households and communities banks overlook.
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Financial Access
You believed in Dopl's vision from our earliest conversations and have been a consistent source of support, encouragement, and meaningful connections ever since.
What you're building through Measured Capital is expanding access and creating a stronger ecosystem for overlooked founders. We're grateful to have you in Dopl Technologies' corner.
— Dopl Technologies
Companies we back
Portfolio
Founder profile
Douglas Watson
Founder & Managing Partner
Douglas Watson is the Founder and Managing Partner of Measured Capital. His experience spans investing, operating, and advisory roles at PwC, KPMG, his own consulting practice, and an autotech startup, along with teaching entrepreneurship at the University of Alabama's Culverhouse College of Business.
Douglas holds a bachelor's degree in accounting, an MBA, and a master's in management information systems, all from the University of Alabama.
A native of Montgomery, Alabama, he lives today in Birmingham with his wife and two sons.
Start a conversation
Building something essential for everyday people?
Measured Capital partners with ambitious founders from pre-seed through Series A.